Strategic marketing is essential for start-ups aiming to gain traction and drive growth. If you're a creator battling to attract attention to your item or business, it's time to shift your focus from product development to marketing method. With the appropriate approach, you can effectively get to and involve your target market, ultimately driving
B2B Marketing - Startup Marketing Consultant Mark Donnigan
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport
The Buyer’s Journey and B2B Marketing - Mark Donnigan Interview Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One essential aspect of the B2B b